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Hello. I'm Natasha,
a
BI Data Analyst and UX / UI Designer.

I'm a BI Data Analyst and UX / UI Designer by day and artist by night based in Southern California. I focus on creating intuitive user experiences for web and mobile applications that are functional with visually compelling user interfaces.

Case Studies

Selected Case Studies

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Groupon

E-Commerce Marketplace App Redesign

- This is a reimagining of the current IOS mobile app and suggesting design improvements.

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Need Fifteen

Spa and Self Care Shopping App Concept 

- This is an Android mobile app concept where you can find all spa essentials and aesthetic decor to combine for a relaxing home spa experience.

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🔒 NDA‑Protected — visuals withheld

Xpanse Dashboard Portal

Software Development (Mortgage) Web and Mobile

This is a responsive dashboard portal that centralizes Sigma and Power BI reports, enabling cross‑department teams to access analytics from a single, unified interface.

COMING SOON

Sports Excitement

Sports Management Web and Mobile

-An upcoming youth and adult sports management platform with advanced features and a social network for all sports fans.

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My Story

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I’m a Business Intelligence (BI) Data Analyst with a background in UX/UI design and analytics‑driven reporting using tools like Power BI and Tableau.
 

My earlier experience as a BI developer and consultant gives me a unique advantage: I understand both the technical and human sides of analytics. This allows me to translate complex data into intuitive, user‑friendly experiences by applying the same structured thinking used in requirements gathering, stakeholder alignment, and problem solving.
 

I bring a blended skill set across business intelligence, data visualization, and user-centered design, enabling me to build analytics solutions that are not only accurate and scalable, but also easy to understand and adopt.
 

My expertise spans BI reporting, UX/UI design, UX research, information architecture, user flows, collaboration, wireframing, prototyping, and data storytelling.

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For a full overview of my experience and skills, please see my resume.

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